KLEFT

September 23rd, 2005

KLEFT
Keep Left Magazine has been the only constant in my life for the past 4 years, always there, often neglected but never forgotten, it has been a labour of love and determination. It has never been about the money or the fame, it has always been about finding the things you liked, telling the world about it and hoping they will like it too.

4 years ago, after coming back from Hong Kong with my work collegues; we had gone over for the first Fresh Design conference. I was on the train home with Luca, being young and brash we talked about starting a magazine with content that we personally dig, stuff that is not mainstream. With a bundle of energy and inspiration we quickly decided there and then to do it. We needed a name, so while Luca was driving me home, we brainstormed for a name. To cut a boring anecdote short, I spotted a Keep Left sign while throwing a bunch of other road sign names in the air. Keeping left of the middle, coming from left field all had good meanings for us, it was something that is unique and unexpected. Ironic how there’s Keep Left signs on nearly every road/street.

So after many false starts, the birth of Keep Left Studio and Refill Magazine, Keep Left Magazine was finally sent to the printer this week. The website is almost done, so more info soon when the mag is back from the printers.

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