Symple Creative
Friday, April 1st, 2011
New website and URL for Symple Creative.

Public artwork facade for the Fisher Street Car Park in Cabramatta.

Footpath Koi brass etching I designed for the Bankstown Arts Centre.

Ice skating in a winter festival atmosphere?
CarriageWorks’ Winterland – Sydney’s Coolest Festival.
The @ symbol is now part of the very fabric of life all over the world and now part of MoMA’s design collection.

I’m all for reading printed matter, magazines, books and newspapers on portable devices, I’m just not sure if the old ways of flipping pages or a direct translation of the printed matter into digital form really cuts it. So the one thing that I really want is that if I’m buying a digital copy of a magazine, it has to be more that a direct translation of the printed version, it has to feel more immersive than reading a website version of an article.
There’s going to be a new skill set for designers to fill, that of creating/translating print content over to digital and for software companies to create the tools that let the designers do this without having to learn a programming language.
The Wired Table and Mag+ concept are two of the most promising digital magazines so far. Woodwing’s Content Station looks okay, but feels very clunky and cheesy, like early WYSIWYG html editors for making web pages. I’m not sure if these Sports Illustrated – Time Inc Tablet demos where created using Content Station.

A great line up for the upcoming Australian Design Museum Exhibition. 24 February – 7 March 2010.
The Wired Tablet, this is one good reason why Flash should be added to the iPad… who needs battery life. The Guggenheim’s Contemplating The Void, I love the mesh concept. Architect Daily’s Building of the Year 2009, this is my fav. Overcome Creative/Design block, some good advice from the pros. Massive re-brand job for the BBC, Global Visual Language 2.0.

v travelled, new community travel site from Virgin. Logo by attik. I had the same idea for a logo 4 months ago based on the dot points of distinations and travel.
Whats Marc Newson been up to then? From BBC’s Imagine series